Ad Spot

Alabaster schools building new ‘district brand’

By NEAL WAGNER / City Editor

From the moment a person pulls up the Alabaster City Schools website or views the district’s logo, they are forming an opinion about the quality of the school system’s education, a marketing company representative told Alabaster School Board members on June 19.

“Those first impressions are critical for school districts, especially a new district like Alabaster,” Roger Ellenburg with the 02 Ideas marketing firm told the Alabaster School Board members during a June 19 work session. “Every touch point of Alabaster schools is reflective of your brand, whether you want it to be or not.”

During the work session, Ellenburg and fellow 02 Ideas representative Bill Todd explained the importance of Alabaster City Schools developing an effective brand. Like companies such as Starbucks and Chick-Fil-A, Alabaster City Schools’ brand image must reflect the system’s goals, Todd said.

“What you’re selling is promise, hope and potential. We’ve got to sell confidence in Alabaster schools,” Todd said. “You’ve only got one chance to say hello. You’ve only got one chance to get your message across, and then that chance is gone.”

The Alabaster School Board agreed to hire O2 Ideas during its June 17 meeting to help the upstart school district develop everything from a website to a logo. The district currently is operating with a temporary website and logo at Alabasterschools.org.

Incoming Alabaster School Superintendent Dr. Wayne Vickers said he would like to have the new brand image in place before classes begin in August.

“We are through talking. We are ready to get down and make this happen. We don’t have the luxury of a lot of time,” Vickers said. “We need a brand, because we’ve got letters we need to send out with our new letterhead.”

Todd said Vickers and Alabaster School Board members are planning to meet with teachers and administrators for a “brand workshop” to lay out ideas for the district’s brand identity before July 4. After the workshop, the district likely will unveil several logo options “in about three or four weeks” to gather public input.

“We respect (Thompson High School) and the tradition there. We are not looking to change any of that,” Vickers said. “We want it to all connect back to our district identity.”

Alabaster Reporter

I-65 lane closures expected April 12-15

Montevallo

One arrested in Montevallo area shooting death

Alabaster Main Story

Alabaster man arrested on rape charges

Alabaster Reporter

Severe weather possible today and tonight

Helena

How Helena Middle’s softball team earned more than 300 wins

Alabaster Reporter

ACS and PCS to continue to require masks

280 Reporter

Shelby County Schools keeping masks until April 23

Alabaster Main Story

Alabaster City Schools impressive Cognia Accredation score

Alabaster Main Story

Former doctor convicted of sexual abuse, child porn given maximum sentence

Alabaster Reporter

Thompson Scholars Bowl team advances to state

Alabaster Main Story

Troy Chancellor Hawkins to deliver Thompson keynote address

Alabaster Main Story

Carmeuse Longview holds virtual career day with Alabaster City Schools

Columbiana

CMS Scholars Bowl team headed to state

Business

Chick-fil-A opens in Helena

Business

Campus 124 seeking local artists for murals

Alabaster Main Story

THS jazz bands to hold free concert

Montevallo

UM named top college theatre program in Alabama

280 Main Story

Virtual Taste of Teal Gala set for May 1-14

280 Reporter

Local leukemia patient inspires community to ‘B positive’

Montevallo

Montevallo Arts Fest set for April 17

Montevallo

UM sees enrollment growth in graduate programs

280 Main Story

UPDATE: Ivey announces ‘Safer Apart’ order beginning April 9

Events

Poker run to raise money for Down Syndrome charities

News

PCS recognized for its music education programs