Ad Spot

Chelsea releases first video in new marketing campaign

CHELSEA – The city of Chelsea has released the first of several promotional videos from a new marketing campaign designed to show future residents, business owners and visitors the amenities Chelsea has to offer.

The first video, titled “Home is Here,” debuted on the city’s website and Facebook pages on the evening of Tuesday, Sept. 1.

By Thursday, Sept. 3, the video had received more than 13,000 views, Chelsea City Councilmember Casey Morris said.

“This project is a brainchild of mine, but it was not unique to me,” Morris said. “It was something I saw a lot of other businesses in the area doing – business-to-business marketing with one another. That prompted me to think, ‘What is the city doing to do that as well? How are we telling the story of Chelsea and recruiting future residents, future businesses and future leaders?’”

Spearheading the project along with Casey Morris are Wayne Morris, who was appointed public information officer for Chelsea in March, and GIS coordinator Gerri Roberts, Community Center Programs Director Jane Ann Mueller and City Clerk Crystal Etheredge.

“Pitts Media is our content provider that we contract with to produce all of the material you’ll see over the next four to six months,” Casey Morris said. “We want the campaign to be a highlight reel of the quality of life in Chelsea, Alabama.”

Filming for the videos was set to begin in March, but the COVID-19 pandemic delayed it until June and July.

The first video provides an introduction to Chelsea, with scenes of families at home, students walking into school and children playing together in their neighborhoods.

The next video that will air in several weeks is titled “Live Above,” followed by two more, “Growing Together” and “True Southern Values.”

“We have such strong heritage here in Chelsea,” Morris said, noting many residents have lived in the city for more than 25 years, and nearly 90 percent of Chelsea’s residents own their homes. “That is a testament to the pride that people have in our community and in our city. I think we’re very blessed in our community to have a sincere love for one another.”

Morris said the city’s focus is on “responsible and smart growth” as its services and amenities expand.

Significant projects underway in Chelsea include phase two of the sports complex on Shelby County 11, the new business park, and the splash pad and playground.

Morris said retail stores in Chelsea could be selling apparel and other items bearing the new logo – the word “Chelsea” with the outline of mountains above it – related to the campaign by mid-October.

“We are trying to establish a brand standard for our city,” he added. “We want all marketing and all branding the city does to be consistent.”

Wayne Morris said the city’s seal will remain unchanged and separate from the new logo.

“That’s the branding you will begin to see throughout the city,” he said. “We have an amazing city to sell.”

The city’s website, Cityofchelsea.com, also includes a new economic development page under the Departments tab with information about infrastructure, demographics, housing and more.

“We’ve got something for everyone,” Casey Morris said. “Home is here for you.”

Business

Pelham Racquet Club announces new tennis pro

Alabaster Main Story

Third Run for Our Lives 5K runs through the rain

280 Reporter

Planning Commission approves Chelsea-area rezoning request

280 Main Story

Donor spots still available for Chelsea blood drive

280 Main Story

Briarwood Bass Team wins 3rd National Championship in a row

Alabaster Main Story

Thompson advances to 2nd consecutive state tournament

Montevallo

Anderson, Cottingham lead Montevallo’s comeback to clinch a playoff spot

280 Main Story

Briarwood pulls away from Homewood to clinch 2 seed

280 Main Story

Spain Park overcomes 20-point deficit to snap losing skid

News

Pelham routes Chilton County, finishes region play unbeaten

Columbiana

Shelby County heading to playoffs for first time since 2009

Alabaster Main Story

Thompson beats No. 2 Hoover, repeats as region champs

Montevallo

Founders’ Day virtually celebrates UM’s 124 years

280 Main Story

Ditsy Daisy owner charged with arson

280 Main Story

Spain Park advances to State Tournament for first time since 2003

Montevallo

UM launches Ebenezer’s Swamp School outdoor program

280 Main Story

Chelsea Park kicks off Dance Fit fundraiser

280 Reporter

SCS student named AAGC Outstanding Gifted Student

Columbiana

Women’s clubs make Columbiana better

Columbiana

Monster Walk returns to Main Street Oct. 30

280 Reporter

Chelsea Middle staff members, students recognized for historical project

280 Reporter

Westover Witch Ride set for Oct. 31

Lifestyles

Scarecrows pop up in Pelham City Park

Business

Blue Water Park sinks airplane for scuba divers